Cook mode, pantry assist, and the sensory onboarding header — sketches of where Fiyya is going once the v1 craving loop is loved.
A monoline illustration above the chips — three arcs in saffron, coral, turquoise, with a spark sun. Calm before the choices. Adds 60px of warmth without slowing the funnel.
Charcoal canvas so the kitchen glow doesn't blow it out. 120pt saffron numeral so you can read it from across the counter. Timer inline. Voice cue lives in a permanent pulse — no "tap to start listening" friction.
Vision picks out 3-5 ingredients, tags them on the photo so you trust the read, then proposes three dishes ranked by what's actually in there. The serif headline names the dish that already exists in what you have.
Everything you need to write about Fiyya — logos, palette, boilerplate, founder bio. Use freely. Just don't flatten the wordmark.
Mixed case is the lockup — never flatten to FIYYA or fiyya. The double-crescent halo is part of the mark.
Saffron is the accent. Coral is the moment. Turquoise is the whisper. Cream is the canvas. Charcoal is the voice.
DM Serif Display does headlines. Inter does the work. Amiri carries the Arabic — at +10% optical size to match Inter's weight.
"Eat what you crave. Lighter."
Fiyya is a bilingual (English + Arabic) AI cravings app that turns any food craving — a Friday-night burger, an after-prayer biryani, late-night cinnamon rolls — into a homemade, lighter version. No calorie counts. No streaks. No shame. Three taps from craving to recipe. Built in the Gulf for the way people actually eat.
Built Fiyya after nine years of watching family members get exhausted by diet apps. The brief was personal: a tool that respects the craving and respects the eater. No tracking. No streaks. Just kinder recipes.
Most people will stay on Free forever, and that's the point. Unlimited is for the daily cooks.
We're letting people in slowly so the recipes stay good. Drop your email — we'll text when your craving is up.